9 Oct2019

Develop your career in Digital marketing

Ecommerce websites are highly visual and you have to show off the product. Brands, publishers, contractors, and growing businesses all launch pages on today's most popular social networks to connect with their audience and post content that the audience is interested in. As an e-commerce marketer, you can do the same thing, but the campaigns you run might look a bit different, and not every social network is a good fit for your needs.
Your success on social media depends on your use of imagery to drive attention and traffic to your product pages. Instagram is an appropriate platform for e-commerce businesses because it enables you to post sharp product photography and expand your product's reach beyond its purchase page.
You can take your social media posts a step further by creating shoppable content which is content that enables visitors to buy right away. That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. These methods help you eliminate friction from the buying process.